Generic is an ambitious project of deeply ethical connotations, in which new objectives are defined for contemporary design to fulfil and creativity is seen in the light of a public service. Thanks to a creative concept by Philippe Starck, Kartell identifies the “generics” of community seating. Hence the creation of Generic C, the chair designed for bars, restaurants and places of entertainment, available in six different matt and soft touch finishes: the seatback is high, the armrests generously proportioned and the design is functional.